The number of people who report that their home television is the primary screen for watching paid and free Internet video has increased to 45%, up from 33% a year earlier. During the same period, consumers who used a PC as their main way to watch online video dipped to 31% from 48%.

The company found that Netflix’s instant streaming service was the most popular application for funneling video from the Internet to a television, with 40% of people who watch online content on a TV using Netflix. Hulu Plus, with 12%, and Vudu, with 4%, attracted more modest followings.

(Source: courtenaybird)

Terrific “Clean” dozen marketing tips that we practice at MarketingTools.co

(Source: abetterfreelancer)

It’s quite a juxtaposition of realities. On the one hand, Facebook is under the same relentless downward pressure as other Web-based media. The company’s revenue amounts to a pitiful $5 per customer per year, which puts it ahead of the Huffington Post but somewhat behind the New York Times’ digital business. (Here’s the heartbreaking truth about the difference between new media and old: even in the New York Times’ declining traditional business, a subscriber is still worth more than $1,000 a year.) Facebook’s business grows only on the unsustainable basis that it can add new customers at a faster rate than the price of advertising declines. It is peddling as fast as it can. And the present scenario gets much worse as people increasingly interact with the social service on mobile devices, because on a small screen it is vastly harder to sell ads and monetize users.

On the other hand, Facebook is, everyone has come to agree, profoundly different from the Web…. Facebook has the scale, the platform, and the brand to be the new Google. It lacks only the big idea. Right now, it doesn’t actually know how to embed its usefulness into world commerce (or even, really, what its usefulness is).

So the social network is left in the same position as all other media companies. Instead of being inevitable and unavoidable, it has to sell its audience like every humper on Madison Avenue.

(Source: courtenaybird)

Among internet marketing tools, video is hot right now and trending upwards.

Just look at the popularity and success of video sites like YouTube.  And if you spend any time on these video uploading sites, you’ll notice marketers taking advantage of this online marketing tool to sell their products and grow their lists.

Want to get in on a piece of this action?

Read on…

Related articles

• Marketing Tools: YouTube for More Traffic (marketing-tools.co)
• Best Video Online Marketing Tools (marketing-tools.co)

Oneupweb’s direct mail piece offering “Survival Guides” for SEO, Paid Search and other digital marketing services. (Photo credit: Wikipedia)

Marketers to Inch Up Social, Mobile, Email Spending

JUNE 14, 2012

Traditional media ad spending remains flat

Related articles

• Don’t write off direct mail; it’s not dead yet… (women-unlimited.co.uk)
• Direct Mail Marketing: Re-invented and More Powerful Than Ever (pbsmartessentials.com)

Our last two posts covered marketing tools for your articles – posting them on your blog and submitting them to article directory sites.  Yet another marketing idea for using your articles to drive targeted traffic to your site (and subscribers to your blog) is by using your content to create focused one-page websites on Squidoo.com and HubPages.com.  I often overlook these myself.  Oops!

What are these sites? Basically, Squidoo and HubPages are Web 2.0 content sites that allow users (like you) to create information pages on nearly any topic, especially if it’s a family friendly topic.

So why would you want to even bother creating a web page on someone else’s site?

Simple:

Because these sites are like article directories on steroids.

Not only can you optimize your page for several different keywords, you’re likely to find that you rank HIGH for those keywords. That’s because Google absolutely loves HubPages and Squidoo! (And of course you get the benefits of having one-way incoming backlinks, too.)

There are other benefits of creating article-driven content pages on these sites, too…

Interactivity: Both Squidoo and HubPages allow you to create interactive sites, which means you’ll get visitors coming back again and again. Specifically, you can post interactive polls, make blog posts that allow comments, and similar.

Multimedia: You can also easily add multimedia modules to your pages such as videos from various sources, audio, etc.

While the traffic coming in from the search engines is nice, you’re also likely to get plenty of traffic from people directly visiting Squidoo or HubPages. And all of that adds up to plenty of visitors and lots of repeat visitors.

Your job, of course, is to translate these visitors to blog subscribers.

It’s relatively easily to do on Squidoo and HubPages, since both of them allow you to link back multiple times to your own site. That means you can have multiple short “advertisements” on your Squidoo lens or HubPage that give readers a compelling reason to click-through to your site… and sign up for your blog.

Quick Marketing Tip: Refer back to Day 1 for tips on creating a good landing page. See also Day 14 for a reminder of how to write a good ad (resource box) at the end of your articles.

So what’s the catch?

In order to have your page accepted on Squidoo and HubPages and highly ranked in their internal search engines and “top pages” lists, you need to meet their editorial guidelines.

They’re not difficult to follow, but you should read the terms of service to make sure your site doesn’t violate any of their policies.

Example: HubPages really prefers that you only have two links going back to one site.

The second “catch” is that in order to get traffic from Squidoo and HubPages visitors directly, you need to get your pages ranked highly internally. And to do that, you need to do things like drive traffic to your page, get others to rank your lens or Module highly and similar.

In other words –

You need to spend some time creating a page full of useful content that others will enjoy, and you need to spend some time building traffic to this site.

While both of these sites do provide good traffic and high quality back links, you shouldn’t be promoting your Squidoo lens or HubPages to the exclusion of working on pages on your own domain.

That is, you should be building your OWN site and sending traffic to your own site FIRST.

Then, time permitting; you can work on creating Squidoo lenses and HubPages.  Bottom line… sign up for and use both. Even if you use one more than the other.  If you keep your content original for both sites (no duplicates!) on any given topic then you’ll have two chances to be indexed by Google and other search engines.

If you liked the Web 2.0 marketing tip, then read on…

Business owners or marketers who want to increase prospects, improve revenue and retain customers use automated marketing tools & templates for maximum impact & results.  Will Brennan created the web’s complete online marketing tools and email marketing tool kit, Marketing-Tools.co which provides hundreds of tools, tips and tricks for those who would like to take control of moving their business forward themselves without expensive consultants or reading dry textbooks or attending classes.  Get the full story & reap the rewards TODAY at:  http://www.Marketing-Tools.co

What do you think of Squidoo and/or HubPages? Share your thoughts and experiences here. …Leave readers a comment.